The sauce is the boss.

Sweet Baby Ray's is the dominant player in barbecue sauce. Customers crave it, on just about everything.
Burgers, fries, sandwiches, wings, pizza and more.

Source: IRI, MULO Geography, 52 Wks Ending 9.6.2020

IT ALL STARTED WITH A HUNGER TO BE THE BEST.

Back in '85, Chicago's Chef Larry was making Sweet Baby Ray's in his basement. It was a family recipe, so he named the sauce after his little brother, a local west side hoops legend. But what Larry didn't realize, is that his brother's nickname would soon become a household name.

Eventually, Chef Larry took a chance and entered his recipe into the country's largest rib cook-off, the Mike Royko. Needless to say, Sweet Baby Ray's beat out nearly 700 competitors, and became an overnight sensation. Today, with over 30 years (and 20 sauces) under our belt, there's no denying, "The Sauce Is The Boss."